Lincolnshire Football Association and FreshLinc Ltd have extended their partnership into the 2023/24 season, with the Spalding-based Haulage company agreeing to continue as the title sponsor for the County Senior Trophy competition.

FreshLinc is a leading service provider throughout the UK and Europe to retailers, food manufacturers, growers, and importers. They specialise in the total supply chain management of temperature-controlled fresh, chilled, and horticultural products.

State-of-the-art facilities and a modern fleet allow them to meet their commitment to providing a cost-effective, highly efficient service that meets the customer’s individual needs.

FreshLinc has sponsored and invested in grassroots football in Lincolnshire for several years now, and this exceptional commitment to the game will continue for another season – seeing title sponsorship of the County Senior Trophy competition that has an illustrious 139-year history.

Founded in 1996, FreshLinc has established a solid foundation for providing storage and logistical solutions across the UK & Europe. 

Opening a new, purpose-built 13-acre site in Wardentree Park, Spalding in 2003, FreshLinc focused on offering a reliable, quality service at competitive rates.

Over the past 20 years, the company has and continues to grow from strength to strength to keep up with demand, increasing the capacity of chill and ambient stores, and opening multiple operating sites across the UK to accommodate current and future needs. 

In addition to expanding its fleet and network coverage across the UK, in 2009 FreshLinc established a European Operation providing logistical solutions across Europe.
Today, the FreshLinc Group continues with multi-divisional work, all operating within the just-in-time supply chain, whether it be chill, ambient, horticulture, building supplies and other 3PL services.

The County Senior Trophy competition was formed back in 1884, with the first winners of the competition being Grantham Town FC. There are currently 14 teams that enter the County Senior Trophy from Steps 5 and 6 including Lincoln United, Bottesford Town and Sleaford Town. Currently, the holders of the competition are Boston Town, winning 2-0 against Deeping Rangers at the Jakemans Community Stadium in Boston, where nearly 650 spectators attended.

Chris Funnell, Head of Football Operations at Lincolnshire FA, said: “Our renewed approach to commercial partnerships is exciting new territory for us as the County Football Association but also for our existing and prospective new partnerships. 

As such, I’m delighted that FreshLinc has continued its support of grassroots football in Lincolnshire, namely, its sponsorship of the County Senior Trophy, one of our many prestigious County Cups. When I met Robin and Lee, they couldn’t have been clearer about their mantra and their enthusiasm to support grassroots football in Lincolnshire; they’re both fantastic people and I’m really pleased to have their support again this season.”

Lee Juniper, Chief Executive Officer at FreshLinc Ltd, said: “We’re proud to be continuing our partnership with Lincolnshire Football Association, we’ve thoroughly enjoyed our involvement in County Cup Finals and Awards Evenings alike. Robin and I are avid football fans and, we’re keen to support Lincolnshire as a county too, the clue being in our name. We’re pleased that we can combine both our passion and community values through our partnership and sponsorship of the County Senior Trophy.”

For more information on FreshLinc Ltd. and the services they provide, click here. 

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